Try New Things▶ The whole walk, on film

A case study for Skellefteå Society Expo

SE26

150 years of transformation. Four rooms. 50+ installations.

Client
Skellefteå municipality · Society Expo 2026
Where
Skellefteå Museum, 27 May 2026 – January 2027
We did
Strategy, creative concept, experience design, installations, film
For
Tomorrow’s innovative leaders: kids, school classes, young families

Skellefteå is changing faster than almost any town in Europe. New industry, new people, new everything. How do you make a 12-year-old feel part of that?

01 Strategy

From competition to collaboration

What if a sustainable society starts with changing the story, from competitiveness to togetherness?

The brief covered five big challenges: social sustainability, future skills, housing, climate and mobility. Any one of them could fill a museum.

But the real problem was that they were told one at a time. Separate projects, separate owners, separate futures.

So the exhibition doesn’t tell a story. It asks a question: What future will we dare to imagine and create together?

The hero is the visitor. Mostly school classes and young families. The people who will actually live in the Skellefteå being built right now.

  • All innovation starts with imagination
  • Complex challenges need many perspectives
  • The future is built through co-creation
  • Sustainability comes from interconnectedness

Before any of this, we mapped how Skellefteå’s 40+ sustainability projects connect. On the floor, with 80 leaders and a lot of yarn. Read the Yarn Jam case →

02 Creative concept

Everything is connected

Nature is the ultimate sustainability, because in nature, everything is connected. Water, forest, ore.

So the river tells the story. Skellefteälven guides you from the ice age, through the industrial age, to a future we build together.

The shape underneath is two loops. An old system peaks and fades, a new one grows in between, carried by people who try new things before anyone asks them to. Every leap in Skellefteå’s history started by breaking a convention.

The message on the way out: the future is interactive. It’s not something that happens to us. It’s something we make together.

A hand-drawn sketch of the two loops model of system change
Two loops: how living systems change
The museum floor plan as a board, with the river running through three rooms
The floor plan, with the river running through it

Room by room

From the ice age to the town you’ll live in. Here’s what you’ll find on the way.

  1. 01 The river
  2. 02 The industrial age
  3. 03 The people
  4. 04 The connected city
01

Room 1 · The past

The river

You walk into the dark, and the river is already talking.

Skellefteälven is the narrator of the whole exhibition. It has seen the ice age, the mines and everything that came after. Curious. Unstoppable. Creative.

It moves when you touch it.

Two children reaching out to the projected river

The river

15 metres of moving water that follows your hands, with a soundscape that never plays the same way twice, all around you.

  • Wall projection
  • Kinect
  • Generative sound in Ableton
  • Surround
Read more →
Inside the turbine: a round tunnel lined with rings of warm light, room 2 at the end

The forest and the turbine

Pine trunks split down the middle, with light milled into the wood. At the end, a water turbine you walk straight through into room 2. It notices you coming.

  • ESP32 motion sensors
  • Machine learning people detection
  • WLED light
  • Built-in speakers
  • Set by the scenography school
Read more →
02

Room 2 · Disruption

The industrial age

Then the town arrives. Ore, power plants, railway, smelter.

Every leap Skellefteå ever made broke a convention first. This room is 150 years of that, out of the archive and onto the walls.

A crowd of children with their hands up in the archive room
Visitors in front of the documentary, their movement glowing as energy around the archive film

The documentary wall

An interactive documentary film. A depth camera tracks everyone in the room, and each of you becomes energy in 150 years of Skellefteå’s story.

  • Depth camera
  • TouchDesigner
  • Generative music in Ableton
Read more →
Hands around a caged incandescent lamp

The lamp theremin

Two hands, two slightly out-of-tune tones. Tune them together and the bulb blazes, and nine more lamps light up down the room.

  • Ultrasonic sensors
  • TRIAC-dimmed bulb
  • Raspberry Pi
  • Networked dimmers
Read more →
03

Room 3 · Listen to the people

The people

A town is the people in it. So the walls are left for them.

In 2013, Skellefteå asked its citizens ten questions about the future. We asked them again. First you listen, then you answer. Every voice ends up somewhere in the room.

Children colouring a wall-sized drawing of Skellefteå
Children with their ears to a wall under the words Lyssna på folket!

The wall that listens

Put your ear to the wall and hear what Skellefteå answered in the citizen dialog of 2013. Then answer the same ten questions into a pipe. AI checks it’s a real answer, and minutes later it plays back from the wall.

  • 20 channels of real-time audio
  • Berget AI
  • Custom Python
  • WLED
Read more →
04

Room 4 · The future

The connected city

The last room is Skellefteå as it could become. Five challenges hang from the ceiling: mobility, climate, housing, skills, social sustainability.

Glowing threads tie them together, because none of them can be solved alone. Play with one, and the light runs out along the threads.

Everything here is meant to be climbed, pedalled, spun or slid down.

The connected city room: hanging cubes, neon threads, a greenhouse and a slide
The button: Kan vi göra vårt samhälle bättre för människor och natur? Yes!

Yes!

The first thing you meet in the future: can we make our society better for people and nature? Press yes, and you play the next note of Den blomstertid nu kommer. The next visitor plays the one after.

  • ESP32 button
  • MQTT
  • Note-by-note sample player
  • Shimmer reverb
Read more →
Visitors on a tandem bike in front of a green wall

The Skellefteå triangle

A game about the port, the airport and the new travel centre. The controller is a 1970s tandem bike. Two people pedal, the world moves.

  • Unreal Engine
  • Tandem bike on a smart trainer
  • ANT+
  • Raspberry Pi
Read more →
Two children at the Spin the House installation

Spin the house

Turn a 3D-printed house in your hands, and a whole apartment block facade grows on the screen to match.

  • TouchDesigner
  • Generative facade
  • ESP32 with hall sensors
  • Machine learning
  • Custom controller
Read more →
A visitor looking into the screen of a large architectural model

ACE

A home-built architect’s model, 1.5 cubic metres. Look through the screen in its side and see the inside of the house, in perspective from wherever you stand.

  • Orbbec Femto depth camera
  • Head-tracked perspective
  • Built-in screen
Read more →
The scrap monster, a rainbow-striped pixel creature, smiling on a CRT-style screen

Recycling

Pick an old phone, controller or pair of headphones on the iPad, and feed it to the scrap monster. It chews, swallows and burps out the metals inside.

  • iPad
  • Raspberry Pi
  • Custom Python application
  • MQTT
Read more →
A parent and child high-fiving a yellow hand on the wall under a speech bubble

High five wall

Give the wall a high five, and it asks you something back. About AI, and who’s steering your ship.

  • ESP32
  • Accelerometer
  • MQTT
  • iPad
Read more →
A rendered jet turbine, spinning

SkyKraft

Blow, and the turbine spins. The harder you blow, the more power you make.

  • TouchDesigner
  • Microphone input
  • Real-time render
Read more →
A child at the bottom of a blue tube slide

The slide

The fastest way down from the future. It knows when you’re on your way, and sends a pulse of light down with you.

  • Custom ESP32
  • Machine learning people detection
  • Light pulses
Read more →
The connected city room with hanging cubes and neon threads

The sound of the room

Six speakers, one for each corner of the future. Whatever you play with answers with a bird in its own corner, and the birds fly to the cloud in the middle. When it flashes, it thunders.

  • Sample player in Python
  • 6 channels
  • Every installation over MQTT
Read more →
Two visitors on a yellow bench inside a greenhouse

The greenhouse

Climate and environment. Take a seat, and watch it light up every time someone in the room plays with something.

  • WLED
  • Custom Python switchboard
  • MQTT
Read more →

Film

The whole walk

Got something big to say? Let’s make it a place.

Linus Johansson · [email protected] · More photos and the press release in the press room