
The river
15 metres of moving water that follows your hands, with a soundscape that never plays the same way twice, all around you.
- Wall projection
- Kinect
- Generative sound in Ableton
- Surround
A case study for Skellefteå Society Expo
150 years of transformation. Four rooms. 50+ installations.
Skellefteå is changing faster than almost any town in Europe. New industry, new people, new everything. How do you make a 12-year-old feel part of that?
01 Strategy
What if a sustainable society starts with changing the story, from competitiveness to togetherness?
The brief covered five big challenges: social sustainability, future skills, housing, climate and mobility. Any one of them could fill a museum.
But the real problem was that they were told one at a time. Separate projects, separate owners, separate futures.
So the exhibition doesn’t tell a story. It asks a question: What future will we dare to imagine and create together?
The hero is the visitor. Mostly school classes and young families. The people who will actually live in the Skellefteå being built right now.
Before any of this, we mapped how Skellefteå’s 40+ sustainability projects connect. On the floor, with 80 leaders and a lot of yarn. Read the Yarn Jam case →
02 Creative concept
Nature is the ultimate sustainability, because in nature, everything is connected. Water, forest, ore.
So the river tells the story. Skellefteälven guides you from the ice age, through the industrial age, to a future we build together.
The shape underneath is two loops. An old system peaks and fades, a new one grows in between, carried by people who try new things before anyone asks them to. Every leap in Skellefteå’s history started by breaking a convention.
The message on the way out: the future is interactive. It’s not something that happens to us. It’s something we make together.


From the ice age to the town you’ll live in. Here’s what you’ll find on the way.
You walk into the dark, and the river is already talking.
Skellefteälven is the narrator of the whole exhibition. It has seen the ice age, the mines and everything that came after. Curious. Unstoppable. Creative.
It moves when you touch it.

15 metres of moving water that follows your hands, with a soundscape that never plays the same way twice, all around you.

Pine trunks split down the middle, with light milled into the wood. At the end, a water turbine you walk straight through into room 2. It notices you coming.
Then the town arrives. Ore, power plants, railway, smelter.
Every leap Skellefteå ever made broke a convention first. This room is 150 years of that, out of the archive and onto the walls.


An interactive documentary film. A depth camera tracks everyone in the room, and each of you becomes energy in 150 years of Skellefteå’s story.

Two hands, two slightly out-of-tune tones. Tune them together and the bulb blazes, and nine more lamps light up down the room.
A town is the people in it. So the walls are left for them.
In 2013, Skellefteå asked its citizens ten questions about the future. We asked them again. First you listen, then you answer. Every voice ends up somewhere in the room.


Put your ear to the wall and hear what Skellefteå answered in the citizen dialog of 2013. Then answer the same ten questions into a pipe. AI checks it’s a real answer, and minutes later it plays back from the wall.

Want to be an influencer? Start now. Behind the curtain.
The last room is Skellefteå as it could become. Five challenges hang from the ceiling: mobility, climate, housing, skills, social sustainability.
Glowing threads tie them together, because none of them can be solved alone. Play with one, and the light runs out along the threads.
Everything here is meant to be climbed, pedalled, spun or slid down.


The first thing you meet in the future: can we make our society better for people and nature? Press yes, and you play the next note of Den blomstertid nu kommer. The next visitor plays the one after.

A game about the port, the airport and the new travel centre. The controller is a 1970s tandem bike. Two people pedal, the world moves.

Turn a 3D-printed house in your hands, and a whole apartment block facade grows on the screen to match.

A home-built architect’s model, 1.5 cubic metres. Look through the screen in its side and see the inside of the house, in perspective from wherever you stand.

Pick an old phone, controller or pair of headphones on the iPad, and feed it to the scrap monster. It chews, swallows and burps out the metals inside.

Give the wall a high five, and it asks you something back. About AI, and who’s steering your ship.

Blow, and the turbine spins. The harder you blow, the more power you make.

The fastest way down from the future. It knows when you’re on your way, and sends a pulse of light down with you.

Six speakers, one for each corner of the future. Whatever you play with answers with a bird in its own corner, and the birds fly to the cloud in the middle. When it flashes, it thunders.

Climate and environment. Take a seat, and watch it light up every time someone in the room plays with something.
Film
Linus Johansson · [email protected] · More photos and the press release in the press room