---
title: Try New Things designs Society Expo Exhibition at Skellefteå Museum
date: 2026-05-27
location: Skellefteå
lang: en
summary: The future of Skellefteå becomes an immersive experience. Try New Things designed the exhibition, which opens at Skellefteå Museum on 27 May 2026 and runs until January 2027.
source: https://www.mynewsdesk.com/se/skellefteaa/pressreleases/framtidens-skellefteaa-blir-immersiv-upplevelse-nu-oeppnar-society-expo-exhibition-paa-skellefteaa-museum-3449292
sourceText: Original press release from Society Expo 2026
contact: Press contact Try New Things — Linus Johansson, Creative Experience Director, +46 70 563 94 46, press@trynewthings.fail
---

## DRAFT — REVIEW BEFORE PUBLISHING

On 27 May 2026, **Society Expo Exhibition** opens at Skellefteå Museum. The exhibition takes on the town's rapid transformation — what it does to everyday life for the people living through it, and what it takes to build a future that holds. Try New Things designed the experience.

The exhibition is officially inaugurated on 28 May by Peter Skogh, Museum Director at Tekniska museet, and runs until January 2027.

## A transformation that is hard to grasp

Skellefteå is changing faster than most Swedish towns. It is a story that is easy to describe in numbers and hard to feel. Try New Things' work has been to make it tangible: an immersive, technology-driven exhibition where the visitor moves through the town as it could become, rather than reading about it.

> Placeholder — replace with Linus Johansson's approved quote from the original release.

*Linus Johansson, Creative Experience Director, Try New Things*

## About the project

- **Exhibition:** Society Expo Exhibition
- **Venue:** Skellefteå Museum, Skellefteå
- **Opens:** 27 May 2026, official inauguration 28 May 2026
- **Runs until:** January 2027
- **Experience design:** Try New Things
- **In collaboration with:** Society Expo 2026 and Skellefteå Museum

## About Try New Things

Try New Things is a studio for new ideas. We work with image, storytelling and technology to turn vague ideas into meaningful experiences — in museums, exhibitions and public spaces.